On March 16 2018, L’Oréal announced their acquisition of Modiface, an augmented reality beauty startup based in Toronto. Using artificial intelligence, the company’s software tracks your face and simulates different makeup or hair styles. L’Oréal Professionnel’s Style My Hair App is a great example of this technology and the use case is quite simple: TwoContinue reading “#BeautyTech and the Future of Personalization”