Author Archives: trubertmba

On Strava, you are an instant athlete within the broad spectrum of ‘athlete’; your every move is tracked and logged, and you transform your regular activity instantly from amateur to elevated with access to high tech stats and tracking that is all too seamlessly linked to your tracking devices. The addiction and podium climbing itchContinue reading “Strava: How an Addictive, Decentralized Platform is Single-Handedly Monetizing Social Fitness”